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Museum OS: integration architecture connecting ticketing, CRM, identity, POS, and online store systems on Shopify

The app layer for cultural institutions

Museum OS unifies commerce, membership, ticketing, donations, and customer identity on Shopify. It runs as a custom app in your own Shopify organization, and your CRM and ticketing platforms remain the systems of record — Museum OS keeps Shopify in step with them, so your members get one login and one account across every property.

And it's modular: start with a single module — automatic member discounts, say, or a POS member scanner — or deploy the full member portal, and add more as your programs grow.

MyHuntington Membership page: digital card, benefits, household, and auto-renew

How it works

When a member signs in, Museum OS looks them up in your ticketing platform for live membership status, composes household and entitlement data from your CRM, pulls orders from your Shopify stores, and writes a snapshot to the member's Shopify customer record before the page loads. Pages load from the snapshot, so the member experience stays up even when a source system is slow — and the member's card, benefits, household, and history are simply there.

What members get

In production

Five weeks after the launch of MyHuntington, The Huntington's member portal (October 2026)

19,900+

shared logins created across web, ticketing, and stores

5,200+

members and visitors in the portal — about a thousand a week

2,800+

current members with their card, household, and history in one account

~15%

of online store orders carry automatic member pricing

Households welcome

Most ticketing platforms have no concept of a secondary cardholder. Museum OS composes the household from your CRM, so a spouse or caregiver signs in with their own login, sees the family membership, and books free member admission and guest tickets on the primary's membership — a members-only booking completes with no checkout step at all.

Household members on the digital membership card
Unified order history: renewals, tickets, donations, and store purchases in one list

Every order in one place

Membership renewals, ticket orders, donations, and store purchases used to be four lists in four systems. Museum OS federates them into one order history inside the member's Shopify account, with detail pages suited to each kind of order.

Live today

Museum OS is in production at The Huntington (MyHuntington), the Museum of the American Revolution, and the Eric Carle Museum of Picture Book Art, with individual modules at SFMOMA and additional institutions in build. Each deployment is its own app in the institution's Shopify organization, running only the modules it needs. It works with the systems museums already run: Ticketure, Tessitura, Evey, Salesforce, Raiser's Edge NXT, Auth0, Bookkeep, and more.

Bring Museum OS to your institution

Tell us about your membership program, your ticketing platform, and your CRM — we'll tell you exactly how the pieces fit.

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